Taking your online business aspirations into your own hands doesn’t mean you have to sacrifice quality. Many who feel they don’t have the adequate skill set to build and design their own website are concerned that if they don’t outsource talent, the aesthetic of their website will suffer. Fortunately, there’s a great deal of knowledge available to those who want to save money on hiring a designer while also developing the skills they need to do it themselves. Partnering with a trusted web host will additionally provide companies with tools to get them started, like an easy-to-use website builder that doesn’t require technical expertise to operate. Most importantly, a strong Canadian web host will also ensure all their client’s online activities are kept secure and protected from threats — especially those from south of the border.
If you want a professional, high-quality website but don’t know where to start, begin with a template. Irrespective of which interface you’re using, many will have a myriad of simple and clean templates to work from, with spots allocated for text and images already so you don’t have to code your site from scratch if you don’t want to. Drag-and-drop website builders like those available through HostPapa provide clients with over 120 professional templates that are flexible and easily adjustable to meet your design preferences. As a trusted and reliable web hosting company in Canada they have the expertise and the dedicated and secure servers to help you protect your data and maximize the UX of your site.
Once you’ve chosen a template, think about your branding and how adding certain colours or removing them from the initial design will enhance your message. Environmental organizations for example can focus on working with natural colours, while someone producing makeup might play with incorporating the colours used in their products. Consider also the types of images you’re using, and whether you want to add video; remember that the eye is drawn to images and movement so when using these elements selectively to convey an important piece about your business, you can boost engagement.
The website builder will also allow you to manage activities on your site free of hassle thanks to a state-of-the-art cPanel. You’ll be able to add widgets linking users to your social media pages, keeping them in the loop about activities occurring on your site, post regular blogs and content, update your online store, use analytics to see where you’re getting most traction, and more. Posting to your site regularly will help to boost SEO, as will being on a server that is consistently monitored by your host, guaranteeing uptimes, a secure connection, as well as top-level speeds and performance.
You don’t need to be an HTML guru to design a smart website that elevates your business in the online realm; if anything, designing it yourself gives you more control, and ensures you get the exact look and level of functionality you want the first time around. Choosing a strong web host as well will help make designing and managing your website more feasible thanks to helpful tools and customer support. It’ll also give you peace of mind knowing your efforts will never go to waste, thanks to their making the security of their servers a top priority.
