3 Custom Dev Trends for Financial Websites 2021

Automated Wealth Managers

AI continues to leave an impression in the technological realm. Every industry wants or already has a piece of AI, and for good reasons. The impact of AI in the financial business market simply translates to less human involvement but more smart machine algorithm involvement. With a hardware interface to host these AIs, their capabilities are beyond impressive, as is the case with automated wealth managers.

Complex algorithms are used to define these wealth bots giving them the ability to analyze and meter the behavior of a targeted financial market. A visitor on a financial website will only need to key in their financial merits. Afterward, these AI-driven bots will be able to portray a favorable investment opportunity based on the credit score quality of the website visitor.

As for a user that is using the financial website platform as a bridge to an already existing financial account, AI technology keeps them updated on their investment prospects and can direct them to better loan providers with luring interest rates. AI technology gives a financial business website a competitive advantage in a booming financial industry.

Blockchain

Blockchain is not a new mention in the financial space. Most chatters in the airwaves have associated blockchain with Bitcoin or cryptocurrency. With most financial business websites taking a peek into the world of Bitcoin, the uprise of blockchain technology will have a minimal association with Bitcoin or cryptocurrency. Instead, it will be the technology’s utmost security feature that is prized as gold.

Financial business websites are defined by valuable attributes like escrow services, loan processing, and digital payments. The integration of blockchain technology with the latest financial banking solutions protects them from the user and corporate data abuse that might compromise their integrity and authenticity.

RegTech technology will also have direct involvement with blockchain technology. The coupling of these two technologies is important for the financial regulation of automated processes. It helps countercheck them against set financial regulations before their actual execution or approval. RegTech's attributes include regulatory reporting, monitoring, and compliance.

Big Data

With digital banking growing and expanding daily, the huge volume of routinized data collected every minute continues to define big data. The volume and complexity of such user-associated data dismiss the capability of a traditional data management tool in efficiently processing it. However, with the capabilities of machine learning tools, financial and banking institutions have the accuracy and processing power to deal with such volumes of data. A financial business website platform can save money, serve customers, and save time. The result is an efficient financial operation.

A financial business with the capability of handling big data and correctly advertising it to its clients through its website platform creates a confidence index in the target audience on how the business effectively runs its financial operations.

Some Predictions on How Financial Business Websites Will Change in the Future

A lot can be done to better both the client's and staff's experience on a business website. All it takes is some functional flexibility, as highlighted in the following section.

More Video Content

The worth of a picture is still equated to 1000 words, but it is impossible to presume the worth of video content. Informative videos on a financial business website create an impression that is difficult to dismiss. It is an easy way of reaching out to prospective clients without having them navigate through the website tabs to find specific information. This approach will diversify the financial business website by selling trust to prospective clients for free.

Minimalism

This attribute is key to keeping a financial website’s professional look. The absence of minimalism means that a website visitor will have to deal with too many pop-up links or ads on a financial website page. Such a presentation without sufficient spacing or organization on the website will easily turn away prospective clients.

There should be some white space in the web page’s interactive interface design. Scrolling or navigating through a website should be engaging enough and can be improved through animations and effects.

Mobile-Friendly

More and more people each day are taking an oath to use their mobile phones for their current and future financial transactions. Such people can’t avoid using their phones every few minutes. Therefore, the future of financial business transactions will be through mobile phones. So you need to use a virtual phone system that ensures every call is routed to any phone number you choose to be immediately answered

The design and implementation of financial business websites need to favor an ordinary mobile user because a good part of their future client base will be relying on mobile phones for financial routines.