Have you ever received an email containing a newsletter or a special offer from a certain brand? If the answer is yes, it is probably because you are a part of their subscription list. An email list is precisely that – a list of customers or clients who have opted to receive marketing emails from a particular website(s).
Having a beautifully designed website sometimes isn’t enough for keeping potential customers researching your products or services regularly. The internet audience is moving really fast, from one website to another one and you need to find a way to get their attention. An email marketing campaign is exactly what you’re looking for.
The key to success in growing your business on the Internet is having a well-built email list of subscribers. This is a marketing strategy that updates your subscribers about your business frequently. That way, your subscribers keep coming back to your website and refresh their memory about your brand.
To build an email list, first, you need to collect email addresses of people who read your content and can potentially become customers. After you’ve done that, they become part of your audience and you can accomplish whatever goal you have – more sales or simply keeping your customers satisfied and updated on everything new that takes place in your business.
Think of your email list as the core of your business when talking about a marketing strategy. People included on your email list will be the first ones to see when you publish a new article, offer a new product, or when you have a webinar.
There are many tools available for growing your email list and you can choose whichever one you want, depending on your preferences and requirements. In the rest of this article are presented some of the top tools with which you can start building your email list.
1. Thrive Leads
Thrive Leads is widely used by many bloggers and online marketers in order to effectively create an email list of subscribers. Create a perfect design with the simple drag & drop editor and combine all the types of opt-in forms you want using only this one plugin.
Also, make use of the advanced targeting feature that builds hyper-targeted and profitable lists. This feature makes it possible to get a massive conversion boost because of relevant and highly targeted offers that are shown to your visitors based on posts, categories, tags, and more.
Lastly, the A/B testing engine, made to increase your conversion rate, is a Thrive Leads feature that is highly advanced, but very easy to use.
2. Hello Bar
Hello Bar is a great tool for designing a customizable placeholder for capturing information about leads or email addresses. This tool can show messages to your visitors which appears at the top of your website as a header bar.
Using this plugin, you can send a message to your readers directing them to a landing page where you capture their email addresses. Hello Bar also lets you change the text, colors, and placement of the bars.
Like the previously-mentioned tools, it lets you make the bar visible to only targeted visitors. And other than pop-up tools, Hello Bar also generates new leads and provides various other placeholders and features such as modals, sliders, page takeovers, and much more.
3. Getsitecontrol
Getsitecontrol works for any type of WordPress pop-up. It also enables you to create an email subscription form, contact form, survey & poll form, or a simple notification pop-up showing up on your website.
Targeted email opt-in forms convert website visitors into subscribers and by using floating bars, slide-ins, time-delayed or exit popups, send new leads directly to your email marketing app.
If you wish to quickly create opt-in forms, just use the widget templates that this plugin offers, along with the possibility of changing the colors, text, or animations. And if you would like to design a form yourself, just use custom CSS.
On top of all this, the plugin comes with other features like surveys, contact forms, live chats, and much more.
4. Sumo
More than 37 thousand online businesses use Sumo for the sole purpose of attracting more customers and, therefore, increasing purchases.
Sumo is a powerful tool made to grow your email list with the help of timed popups on your website. It gives the opportunity to communicate with your subscribers by scheduling one-off marketing emails or email drips. Sumo also offers to add share buttons so that your visitors can share your content on social media.
With this tool you can track every email subscriber, in other words, you see the return on investment (ROI) from every one of them and the sales that are realized. All in all, Sumo can provide you with a lot of things like eCommerce integrations and features, and plenty of ways to win back your customers and increase the average value of orders.
Conclusion
Keep in mind the importance of collecting email addresses and building an email list. Building your online audience is the key to a successful business. Along with that, by converting readers of your website into your subscribers, you effectively engage with them and start creating a better impression of your brand.
All the above-mentioned tools are made to help you create and design beautiful email subscription forms that will bring wanted results.
Using one or more of these tools, you can create an email list with which you will be able to increase repeat traffic and keep the audience engaged with your content. This way you can attract people who are interested in your special offers, and will maybe purchase some of your products, but also sign up for your newsletter.
Another great thing about using these tools for growing your email list is that there is no need for getting a third-party involved. This marketing strategy puts you in direct contact with your subscribers and you don’t need to follow certain social media rules.
Simply put, you have the control of your list and you can use it in whichever way is best for you and your business.
