Every business owner envisions a formidable empire when they first get the idea that gave birth to the business they run. What they probably fail to acknowledge is the multiple steps they have to take to get there. One of these crucial steps is customer identity. But what is customer identity and what does it have to do with the success of your company?
First Things First, What's Customer Identity Data?
Customer identity data is the unique information about a customer that helps you identify them. Most companies leverage identity data to make it easier for them to recognise their customers across varying devices and channels. Some of the best examples of customer identity data are phone numbers, user IDs, physical addresses, email addresses, loyalty IDs, and more.
Identity data is crucial in business since it enhances customer experience and prevents fraud through highly effective authentication. It's paramount to ensure such data is as accurate and free-flowing as it can be. You may consider using top-notch verification, validation, and enrichment tools for Identity data by Trestle as they are designed with this goal in mind.
How Can Your Business Leverage Identity Data for Growth?
1. Customer Verification
It's highly recommended to have accurate customer identity data to make it easier to identify customers for a couple of reasons such as when creating an account, accessing a service, or during transactions. Verifying customers during such sensitive processes is useful in preventing fraud, protecting the interests of your company, and promoting compliance with different data protection regulations.
2. Personalisation and Marketing
Customer identity data is also useful whenever you need to customise messages and offerings to ensure they match the needs and preferences that different customers may have. In some cases, business owners even use special identity data like loyalty IDs to ensure that frequent customers get exclusive offers for their continued business.
3. Better Customer Insights and Reporting
Struggling to gather helpful customer insights that enable you to take the right action? Customer identity data should come in pretty handy in such cases. By enabling you to track consumer behaviour and preferences more reliably, identity data will help you understand how your customers make their decisions.
That way, you can use the information you acquire to improve your customer approach, product, and services. Additionally, such data enables your teams to create reports much more easily so you can track the progress of the new strategies that you've come up with.
4. Creating Accurate Audiences
Trying to add customers into target groups or audiences? Take advantage of identity data to know exactly who you are adding to an audience, and decide whether they should be in the group, based on their traits and preferences. If, for instance, you have two or more John Smiths in your contact list, it's not likely that all the John Smiths will be passionate about eBikes. So, if you're creating a marketing campaign that targets eBike lovers, you can use identity data to ensure you're adding the right John Smith to your audience.
Unleash the Full Potential of Identity Data With Trestle
Customer identity data has amazing contributions to the success of various business operations, so it's only wise for you to consider using it. Not only will it power your operations, but it can also place your business on the right trajectory towards unlimited growth.
If that's something you'd be interested in, consider checking out Trestle's identity data verification, validation, and enrichment APIs to ensure you're only relying on accurate data to make your moves.