If you’re like me and enjoy playing regularly on some of the iGaming industry’s safest and most secure online casino websites either from your PC or mobile device, then you may have also noticed, as I have, how much better these sites have become in just the past couple of years.
What I mean by this is that they are now far more intuitive, user-friendly, safer, better looking, and more responsive. However, that’s not all.
I’ve also noticed that when I log in to my account, my favourite sites that I frequently visit are far more personalised, and the reason for all of this is that today’s most trusted operators use a range of highly sophisticated AI-powered tools to enhance the experience for users like me and take their websites to exciting new levels.
Without further ado, here’s what I’ve learned about how artificial intelligence (AI) is currently revolutionising how new online casino websites are designed.
Which key elements have helped improve online casino websites?
Website design is more of a precise science these days and has become a bit of an art form. That’s my opinion anyway.
Websites today, especially the most trustworthy sites, look so much better than they did just five or so years ago, and a lot of this is due to artificial intelligence and several other technological advancements.
They run much smoother, pages load fast, and they are less cluttered and much easier to navigate.
Some of the key elements that have helped push the boundaries of what is possible with iGaming sites are things like cloud gaming/computing, much faster internet speeds, far more dynamic and efficient web browsers, incredibly advanced website design features, eye-catching and consistent branding themes that represent the company, and various other practical, interactive elements.
Other key factors that have helped take online casino websites to extraordinary new heights are the following:
- Readily available websites that are basically quick and easy to launch, with minimal coding required, thanks to readily available layouts and components (also known as white label sites)
- Optimal viewing experience. Websites have been fully optimised to adapt to different screen/monitor sizes, meaning most modern sites look equally great on macOS and Windows desktop computers and laptops or on Huawei, Windows, iOS and Android smartphones and tablets
- User experience feedback has helped web designers create more user-friendly and intuitive sites
- People with disabilities are now considered more than ever, with many operators incorporating accessibility features into their websites
- Today’s best websites are clutter-free and visually stunning thanks to a mainly minimalist design, with simple typography, high definition/sharp graphics, videos and animations, clean lines, and ample space that makes it easy on the eye and to find what you’re looking for in no time
When you are next looking for somewhere to play online fruit machines or classic table & card favourites like poker, roulette, craps, baccarat, or blackjack, head to my favourite site, Ask Gamblers, where you can browse through brand new casino sites with thousands of games from close to 100 top-tier, market-leading software providers.
I’ve joined several of their top suggestions in recent years, and one thing I have noticed about them all is that they all seem to prioritise ease of navigation and functionality over complex visuals, which massively enhances the experience for me. I also think this simple design trend makes today’s real money betting sites far less overwhelming for newbies who haven’t ever played on sites like this before.
How are web designers and website operators utilising artificial intelligence to enhance any new websites that they launch?
The other thing I have noticed recently about my favourite sites (and from what my research has taught me) is how the majority of the industry’s most trusted operators these days use a range of cutting-edge AI-powered tools to enhance their websites, which is great for people like me who join them to play our favourite titles in our spare time.
AI is significantly revolutionising how today’s iGaming websites look, and it’s also changing how we interact with them. The key difference these days is personalisation.
Thanks to machine learning and various other cutting-edge AI-powered tools and applications, account activity is closely monitored in a non-intrusive way to find out how we interact and behave with the website and its games, services, features, and promotions.
It helps designers and operators to help tailor the experience for users on an individual level.
Therefore, AI has made the overall experience far more immersive, engaging, and entertaining than ever.
My favourite games are always easy to find, the promotional offers I receive are more to my liking, and the suggested titles I might like to try next are also more relevant based on how I interact with other content on the website. Everything is notably more player-centric these days.
Designing safer sites
The technology has also improved the customer service standards on all the websites I frequently play on, and there are now more effective, responsible gambling tools available to protect people like me who join these sites to play our favourite titles.
For example, I’ve found that setting a weekly or monthly deposit limit works best for some people I have spoken to. However, myself and many others prefer setting win/loss limits, spending caps or session time reminders to enhance bankroll management and ensure we never exceed our initial spending budgets.
All of this is now possible on today’s most highly advanced iGaming websites, especially those top-rated sites reviewed by the experts on Ask Gamblers, all of which are controlled by reputable companies and are all fully licensed and regulated by one or more of the industry’s top-tier licensing authorities.
The next time you join one of their sites for free, remember to take your time to appreciate all the amazing design features. Have a good look around their top brands to see just how user-friendly and personalised these websites have become.
