Google Trends is a free user-friendly tool, plus, no login is required this tool provides an overview of how often a keyword or phrase is searched. Unfortunately, Google Trends does not display the number of searches monthly, but it is possible to see the seasonality of the search. We can see Google Trends as a…
Search marketing refers to the tactics or activities you do to gain site traffic and visibility from Google and other search engines either via paid or unpaid efforts. It encompasses search engine optimization or SEO to earn traffic from free or unpaid listings and search engine marketing or SEM through paid search listings. SEM describes…
When it comes to finding a viable and profitable niche market, the secret is finding the right keywords. Without the right keywords, you could be selling yourself short on your potential to be successful. Researching keywords is a lot like fishing, you have to cast your reel at the right time and in the right…
Niche keywords are highly specific, long-tail keywords that relate to a narrow, industry market. For you to be successful in your chosen niche, it is essential for you to optimize your site and your pay-per-click campaigns with niche keywords, and not just broad, popular terms. Learn how to perform niche keyword research in three easy…
When you start something new for business, there is a lot to take into consideration. It is essential that you look at every angle so that when you do launch your online business, it has the best opportunity to be successful. Finding your niche and getting to the point of finding the keywords for your…
With the continually changing Google algorithms, it can be tricky to gain an advantage over your competitors online. However, even though the tools are continually evolving, the approach stays the same. It always comes back to this: if you create high-quality content that your audience reads, you will improve your prominence in Google results. The…
A critical component of creating an effective content marketing strategy is finding the right keywords for your content. Having the right keywords appear in your content will ensure that your content will see an increase in visibility, resulting in your website seeing a boost in traffic. Finding the best keywords for your audience takes…