Every day, the average office worker receives about 121 emails. So, it’s not hard to figure out why people are hesitant to give out their email addresses without a strong incentive. No one wants to add more noise to an already overflowing email box. But, email marketing is insanely effective. According to research by HubSpot,…
Most people I know have gone through different types of lead magnets (as you should) and different philosophies on them. It usually starts as something simple, then you move on to maybe a more in-depth guide or how to, maybe an email course, a free course, or even physically shipping something (this was done more…
We’ve all heard it before: The money is in the list. Let’s take it a step further with this quote from Ben Settle: “The money is in the list, but the fortune is in the audience.” – Ben Settle I love this quote because building a solid business with a list of quality subscribers isn’t just…