Very Peri is a colour that captured the attention of designers and enthusiasts alike when it was announced as Pantone’s Color of the Year in 2022. This unique shade is a dynamic periwinkle blue hue with a vivifying violet-red undertone, combining the steadiness of blue with the excitement of red. But what does Very Peri signify in terms of colour psychology? Let's delve into the meaning and emotional impact of this captivating colour.
The Symbolism of Very Peri
Very Peri represents a harmonious blend of warmth and coolness, merging the tranquil nature of blue with the energetic vibe of red. The resulting colour exudes confidence, creativity, and a sense of new possibilities. In colour psychology, blue is often associated with calmness, reliability, and trust, while red signifies passion, energy, and excitement. Very Peri, with its violet-red undertone, adds a layer of dynamism and playfulness to the traditionally calming blue, making it a symbol of transformation and innovation.
Emotional Impact of Very Peri
1. Creativity and Imagination: Very Peri stimulates creativity and encourages imaginative thinking. Its vibrant yet calming presence makes it an ideal colour for environments where creative work is encouraged. Whether in art, design, or writing, Very Peri can inspire innovative ideas and out-of-the-box thinking.
2. Optimism and Positivity: The bright and uplifting nature of Very Peri can evoke feelings of joy and optimism. It's a colour that can help lift the mood and bring a sense of hope, making it perfect for spaces or designs aimed at creating a positive atmosphere. The combination of blue’s calmness and red’s energy in Very Peri offers a balanced, optimistic outlook.
3. Confidence and Empowerment: The strong, assertive undertones of red within Very Peri make it a colour that exudes confidence. It's a hue that can empower individuals, encouraging them to take bold actions and embrace new challenges. This makes it a popular choice in branding and fashion, where a sense of empowerment and self-assurance is desired.
4. Calmness with Energy: Very Peri has a unique ability to calm the mind while simultaneously energizing it. The blue tones soothe and relax, while the red undertones add a subtle but noticeable energy. This makes it an excellent choice for environments where both relaxation and alertness are important, such as meditation rooms or creative studios.
Application of Very Peri in Design
In interior design, Very Peri can be used to create spaces that feel both welcoming and stimulating. It works well as an accent color in living rooms, bedrooms, and creative spaces, where it can encourage relaxation and inspire creativity. In fashion, Very Peri can add a pop of color that conveys confidence and individuality, making it a favorite for statement pieces or accessories.
In branding, Very Peri can be used to represent companies that value innovation, creativity, and a forward-thinking mindset. Its balance of calmness and energy makes it appealing to a broad audience, from tech startups to creative agencies.
Very Peri is a color that brings together the best of both worlds: the serenity of blue and the vibrancy of red. It symbolizes creativity, confidence, and an optimistic outlook on the future. In color psychology, Very Peri is not just a hue—it's an emotional experience, a blend of calmness and excitement that can transform the way we feel and think. Whether in design, fashion, or branding, Very Peri offers a versatile and powerful tool for those looking to make a meaningful impact.